- Who We Are
- What We Do
- Where We Work
- Why LISC
Cynthia Wong is a leading national voice on economic opportunity and community growth. She joined LISC on December 1, 2017 as the new executive director of Bay Area LISC. Previously, Cynthia was a Vice President in Global Sustainable Finance at Morgan Stanley. She helped launch the company’s Institute for Sustainable Investing—the first of its kind on Wall Street—and where she worked on issues ranging from health and housing to economic development and jobs.
Over the years, Cynthia has partnered with LISC’s National Equity Fund and New Market Support Company to direct vital resources to underinvested communities. Notably, she helped lead LISC’s bond offering earlier this year, diving into our business model to highlight opportunities for investors. It was yet another pioneering effort for her work to connect impact-driven capital to valuable programs and projects. Her experience spans both the corporate and philanthropic sectors. Before joining Morgan Stanley, Cynthia was a senior consultant at The Bridgespan Group where she worked with top foundations and other large nonprofits on billion-dollar efforts to invest, as well as helping lead training and convenings. Prior to that, she was with Marakon Associates, providing business consulting to Fortune 500 companies.
Hailing from Chicago’s South Side, Cynthia is a graduate of the Wharton School at the University of Pennsylvania, with a bachelor’s degree in economics and dual concentrations in management and marketing. She speaks English, Cantonese and Spanish. Since moving to the Bay Area in 2013, she has volunteered her time with some of the very organizations LISC serves, including the Chinatown Community Development Center and Kitchen Table Advisors.
Toby Lieberman has spent the last 10 years working in the CDFI industry, primarily in leadership in affordable housing lending.
Toby has deep expertise in affordable housing development and finance gained from work in affordable housing development, mortgage banking and as Vice President of Finance at a multi-family REIT in the Bay Area. She has a law degree and a Masters in Urban Planning.
She is excited to bring her experience and skills and strong commitment to social, racial and economic equity to her work at LISC.
Marsha Murrington is the Senior Program Officer who has led the neighborhood and community economic development initiatives for the Bay Area LISC office for the past six years. She has worked with city staff, consultants, business and property owners, residents and nonprofit agency partners on community engagement and the development of the numerous neighborhood commercial corridor economic development plans. Marsha currently provides project management and technical assistance to nine neighborhood commercial corridors that includes building the capacity of community groups to managing a façade improvement program.
Marsha utilizes comprehensive approaches in developing programs and community partnerships. During her career she has revitalized commercial corridors; reduced vacancy rates; established BIDs; developed social enterprises; created jobs; developed a public market; and forged workforce industry sector partnerships. Over the last six years at LISC her accomplishments include expanding neighborhood commercial corridor work from 6 to 17 neighborhoods in San Francisco, Oakland and Richmond attracting 270 businesses to neighborhood corridors that created more than 800 local jobs; and supporting through training, technical assistance and funding five Financial Opportunity Center sites that have served 3,350 clients with integrated services placing over 770 people in jobs. Marsha’s focus is on increasing the economic vitality of commercial corridors, creating jobs and building family wealth and assets. E-mail Marsha.
Peggy Jen develops and implements Bay Area LISC’s work in comprehensive revitalization planning with community developers and other community, public and private-sector representatives. Working with the Executive Director, city officials and private-sector representatives, Peggy assembles the financial resources necessary to implement comprehensive neighborhood development strategies. She underwrites and monitors loans and grants to produce and preserve affordable housing. Peggy also oversees Bay Area LISC’s participation in the California-wide Housing Development Training Institute, a year-long comprehensive training for project managers, and Advanced Housing Development Training Institute, an in-depth training for senior project managers. Peggy has worked in the affordable housing field for over ten years before joining LISC in 2000. She holds a Masters in Urban Planning from Rutgers University and a Bachelor of Arts in Economics and Political Science from the University of California, Berkeley with a minor in City and Regional Planning. E-mail Peggy.
Roxanne Carrillo Garza is the Hub Manager of the Healthy Richmond, Building Healthy Communities Initiative which is a 10 year initiative funded by the California Endowment (TCE). Roxanne works with TCE, numerous community partners, systems leaders and community stakeholders to develop collective policy advocacy strategies to improve health, safety, schools and neighborhood environments, as well as economic development opportunities. Prior to joining Bay Area LISC in 2013, Roxanne was a Public Health Program Manager for Contra Costa Health Services where she worked on environmental justice, alcohol policy, neighborhood improvements and violence prevention efforts across Contra Costa County. Roxanne was the Allocations and Planning Director for United Way of Greater Los Angeles, Service Planning Area (SPA) 1 and Program Manager for El Nido Family Services, a social service non-profit agency providing counseling and family support services to disadvantaged communities in LA County. Roxanne received her Bachelor's degree in Political Science from California State University, Northridge and her Master's Degree in Social Welfare from the University of California, Los Angeles. E-mail Roxanne.
Ryan Bealer joined Bay Area LISC in 2016 as Assistant Program Officer for the Healthy Richmond Initiative. He is a recent graduate from the school of social welfare at UC Berkeley, with a focus in management, planning, and affordable housing. Ryan has lived and worked in the Bay Area for 6 years, serving a wide range of communities and working on a variety of different projects ranging from hip-hop group therapy to using technology to improve shelter services for survivors of domestic abuse and human trafficking. Ryan is also a musician and artist, offering public performances in both San Francisco and Oakland. E-mail Ryan.
Born and raised in the Bay Area, Sophia is thrilled to join the staff of LISC and support equitable, sustainable, and holistic development in her home community. She has a B.A. in Peace and Conflict Studies from UC Berkeley.
Until recently, Sophia spent four years living in Palestine where she worked with Palestinian NGOs and universities, on program design, fundraising, strategy, and communications, while refining her Arabic skills. Sophia volunteers with multiple organizations, including Rubicon Programs, Cal Alumni Association, and Inter-faith Peace Builders. Email Sophia.