Zoraima Diaz-Pineda strives to serve and empower families to improve their financial health in one of the poorest parts of the country. She currently leads the La Puerta Program, an initiative of the Community Development Corporation of Brownsville (CDCB) that supports the inter-generational mobility and wealth creation of families along the Texas-Mexico border and reduces the racial and gender wealth gap.
As program manager, Zoraima is responsible for the planning, implementation, and evaluation of financial capability programs, including housing counseling, financial coaching, financial literacy education, and free support with taxes.
Prior to joining CDCB, Zoraima conducted financial services research, writing, program development, and policy analysis at the Institute for Assets and Social Policy, the Harvard Law School Bankruptcy Project, the National Council of La Raza, and the Texas State Senate.
Community Development Corporation of Brownsville; Brownsville, TX
Engage in research and writing to evaluate whether financial health metrics resonate with clients in the community; create unique household financial health profiles; and connect with partners to develop an app to help people monitor their real-time financial health.