With the COVID-19 crisis forcing virtually all Americans to adopt social distancing measures, many rural small businesses need to figure out how to transition to continue operations while protecting their customers and staff. The good news is that digital tools for small businesses are well-established, robust and either free or relatively inexpensive. The challenge is that rural businesses are more likely to be in the manufacturing, retail or leisure sectors, which makes transitioning to digital-first or digital-only models more challenging.
In this webinar, we hear from Rural LISC digital marketing consultant Sam Dolgin-Gardner and Amanda Blondeau, Director of Business Services at Northern Initiatives. Sam walks through a checklist of free- and low-cost digital marketing tools that rural businesses can quickly adopt to communicate with their customers, employees, and partners during the COVID-19 crisis and beyond. Amanda shares the business models developed by Northern Initiatives and its partner businesses to continue operations while protecting staff and customers.
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