To fulfill our mission of catalyzing opportunity across the country, we are launching the LISC Rural Promise, a commitment to elevate our impact in rural America to 20 percent of our total over the next three years. The Rural Promise will build on 25 years of LISC's investment in and partnership-building with rural people and places. Now, we're taking it to the next level. We chose this week to launch our renewed effort in honor of Dr. Martin Luther King, Jr., whose movement for civil rights and racial equity was rooted in rural America, where extraordinary talent, communities, businesses and natural resources are poised today to fuel a competitive national economy.
LISC's CEO explains the how and why of the LISC Rural Promise, our organization-wide commitment to achieve 20 percent of our community development impact in rural America over the next three years.
LISC has tapped the former chief resilience officer for the city of Norfolk as executive director of its new full-service program office in Hampton Roads, Va. Christine Morris will kick off work this month to lead LISC’s local investments in affordable housing, businesses, health and jobs—all designed to expand economic opportunity for residents.
In an interview with Charlottesville Tomorrow, LISC CEO Maurice A. Jones unpacks the myriad fronts on which government, community developers and residents must intercept the affordability crisis. In addition to smarter policy and much more investment, development and preservation, “You also have to go at it from the people side,” says Jones. “Helping people get on a viable pathway to a living wage career” is crucial to making serious inroads on our housing challenges.
A new $3 million grant from Ally Financial will help fuel homeownership and small businesses in four cities, advancing LISC’s work to support a broadly shared prosperity. “There is incredible talent in our communities,” said LISC CEO Maurice A. Jones, commenting on the importance of the Ally partnership. “The job to be done is to match that talent with incredible opportunity.”