To fulfill our mission of catalyzing opportunity across the country, we are launching the LISC Rural Promise, a commitment to elevate our impact in rural America to 20 percent of our total over the next three years. The Rural Promise will build on 25 years of LISC's investment in and partnership-building with rural people and places. Now, we're taking it to the next level. We chose this week to launch our renewed effort in honor of Dr. Martin Luther King, Jr., whose movement for civil rights and racial equity was rooted in rural America, where extraordinary talent, communities, businesses and natural resources are poised today to fuel a competitive national economy.
In a blog for the University of Pennsylvania’s Wharton Healthcare Quarterly, LISC CEO Maurice A. Jones makes the case for pioneering partnerships between healthcare organizations and community development, uniting to upend the roots of poor health. LISC’s collaborations with ProMedica and Bon Secours Health System, among other companies, are powerful examples of how our combined assets, knowledge and experience can begin to close America’s longevity gap.
At a recent presentation about the role of cross-sector partnerships and community reinvestment sponsored by the Federal Reserve of San Francisco, LISC CEO Maurice A. Jones stressed the importance of tapping new relationships, and redefining long-standing ones, in order to effectively pursue our shared missions. He pointed to LISC's alliances with the health (ProMedica), sports (NFL) and tech (Facebook) fields as examples of partnerships that combine insight and investment to support the people and places we care about, and as a result, fuel a competitive economy.
In this episode, Maurice reflects on LISC’s 20-year partnership with the NFL Foundation and highlights our work in the Twin Cities (home to the 2018 Super Bowl) together with special guest Andriana Abariotes, executive director of our office there.
Leading up to Super Bowl Sunday, Maurice Jones, LISC’s CEO and president, reflects on the parallels between our 20-year partnership with the NFL Foundation and his own experiences playing high school football. The 350 fields we’ve created with the NFL Grassroots Program make clear that the value of playing fields extends well beyond the importance of physical fitness: they provide space for youth development, bring communities together, and nurture transformative relationships.